Purpose
Stating your intended contribution to our society and planet
Purpose-driven companies earn customers, employees and other stakeholders loyalty and trust by putting intent at the core of their actions. They inspire and motivate. They encourage us to buy their products and services, join their team and partner with them to make the world a better place.
The purpose of an organisation is the very reason why the organisation exists — beyond simply making a profit. Purpose gives direction and informs your decisions and culture.
A purpose statement explains why your work is important and your contribution to our society and planet. It illustrates how your products or services positively impact the people you serve.
Leveraging over 12 years of experience in social impact and sustainability, our approach helps you clearly define your purpose and embed it in your organisation and decisions.
Examples:
Helping the senior leadership team of a large corporate to reflect on the contribution of their organisation to our society and define their corporate purpose
Working with a major nonprofit organisation supporting children to clearly articulate their core purpose and their intended impact
Developing a purpose-led decision-making framework to help a non-profit organisation decide which work to undertake
Assisting an impact investing fund to define its purpose and impact model
Our Approach
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Explore
We start by identifying the capabilities and strengths of your company through a mix of document reviews, interviews, surveys and focus groups. We then research your external environment and stakeholders to help you uncover where and how you can truly make a difference for our society or planet.
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Explain
Leveraging the research done, we work together to write a clear and inspiring purpose statement. We then test it and refine it with internal and external stakeholders. We also develop a narrative to explain the context and the meaning of the statement.
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Execute
To ensure that the purpose statement will be put into practice, we identify the key implications of your purpose statement for your strategy, operating model and culture.
Supporting you at each step of your Purpose journey
Other Services
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Strategy
A strategy focused on creating value for society not only enables you to deliver your organisation’s purpose but also provides a means to navigate market uncertainty.
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Transformation
To survive and thrive in today’s business climate, organisations don’t just need to adapt: they need adapt quickly and effectively, again and again
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Impact
Our team brings extensive experience in social impact and sustainability reporting, including social return of investment, health economics, impact evaluations and sustainability reporting standards