We help shape organisational strategies by identifying key trends, factors and technologies that will influence and disrupt sectors and business models.


  • Market/trends analysis
  • Organisational strategy
  • Theory of change/impact strategy
  • Fundraising strategy
  • Social investment strategy
  • Marketing/communication strategy
  • Content strategy
  • Digital media strategy

Recent Projects

  • Analysed the likely challenges for children and young people in the next 10 years to inform the strategy priorities of a large children’s charity.

  • Developed the organisational strategy and operational model of a leading cancer research and teaching institute to enable them to achieve their research objectives and improve the sustainability of their funding model.

  • Supported the development of the growth strategy of a mission-led business by identifying new sources of income for current activities and assets.

Relevant Articles

  • AI social machinable

Machines for Good – The human face of artificial intelligence

April 25th, 2018|Comments Off on Machines for Good – The human face of artificial intelligence

by Nicolas Ponset

There has been much commentary and debate about the potential for artificial intelligence (AI) to […]

  • stock-market

Taking control of your analytics journey

November 21st, 2016|0 Comments

by Nicolas Ponset, Chief Executive at Aleron

The quantity of data being generated each year is increasing exponentially. […]

  • brainstorm

The Rise of Network Impact Measurement

November 16th, 2016|0 Comments

by Angela Wu and Jill Carman, Consultants at Aleron

It is common for organisations to overlook their wider impact […]